There are hidden (and not so hidden) tags you can add to your social media posts that will unlock extra goodies. 

#CellarIt - add this to your #MerlotMe post and see what happens!

#SommMe - add this to your #MerlotMe post and get feedback from a professional sommelier.

#xxxxx - enter your zip code as a hash tag and get a reply from 1000corks.com showing you where to find your wine in your zip code.

more to come...